Sunoco Ultra Service Center


New year means new Sunoco Ultra Service Center (USC) signage. USC wanted to refresh their services signs so we explored large, bright iconography illustrating the service offered. Our signs explore a deeper, darker color palette with a more masculine feel. The copy is intentionally kept short and simple, with certain words given more emphasis than others.

  • Agency: Allen & Gerritsen
  • Creative Directors: Pete Valle & Marie Rockett