Fox School of Business at Temple University has been running their campaign, Nobody Outsmarts a Fox, for years. It was time for a campaign refresh.
When we explored the competitive landscape, we noticed that Fox has quietly and quickly risen in the rankings, disrupting the long-held positions of traditional elite b-schools. It is the gritty spirit of Fox and its students that position it as a business school that is constantly disrupting business as usual.
Disrupt or be Disrupted.